Smart moving Memphis

In 2015, the Netherlands started to support the Cycling Fellow Program for US Cities. The Dutch Cycling Embassy in cooperation with the Dutch Embassy in the US is carrying out this initiative. The objective is to facilitate an exchange between Dutch experts and their US counterparts, starting in four cities (Denver, Memphis, Indianapolis and Pittsburgh).

The Cycling Fellows for Memphis are Kyle Wagenschutz (Memphis, now People for Bikes) and Tonny Bosch (MOVE Mobility). The program ran for more than six months; visiting the Netherlands and Memphis was part of it. Memphis has a lot to do to become a ‘cycling city’. After a good start in recent years the fellows designated a new planning approach for Memphis. The final map shows seven projects (so called ’Jewels’). The idea is that these jewels will lift the whole urban area to a higher cycling level. And this is not only about infrastructure and vehicles; organization and communication/promotion is a big part of it.

Client: Dutch Embassy in USA and DCE
Year: 2015